Musings of a PC

Thoughts about Windows, TV and technology in general

The Fun Theory

Volkswagen have an initiative that has the premise of if you make something fun to do, more people will do it. They’ve set up a web site with three videos on it, demonstrating how they’ve encouraged more people to recycle glass, use the stairs instead of an escalator and put rubbish in a bin – just by making it more fun.

You can submit your own idea for how you might use fun to change behaviour for the better. There is a prize of €2500 on offer, and the competition has been extended to 15th December.

Sounds like fun!

Leave a Reply

Please log in using one of these methods to post your comment: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: