Musings of a PC

Thoughts about Windows, TV and technology in general

The Fun Theory

Volkswagen have an initiative that has the premise of if you make something fun to do, more people will do it. They’ve set up a web site with three videos on it, demonstrating how they’ve encouraged more people to recycle glass, use the stairs instead of an escalator and put rubbish in a bin – just by making it more fun.

You can submit your own idea for how you might use fun to change behaviour for the better. There is a prize of €2500 on offer, and the competition has been extended to 15th December.

Sounds like fun!

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