Volkswagen have an initiative that has the premise of if you make something fun to do, more people will do it. They’ve set up a web site with three videos on it, demonstrating how they’ve encouraged more people to recycle glass, use the stairs instead of an escalator and put rubbish in a bin – just by making it more fun.
You can submit your own idea for how you might use fun to change behaviour for the better. There is a prize of €2500 on offer, and the competition has been extended to 15th December.
Sounds like fun!